10 Best Books You Should Read to Master Marketing

By reading this book, you can learn how to stand out, present your company as valuable to prospects, and compete with big brands.

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

#10

This book tells you about how to analyze, come up with ideas, prioritize, and test for explosive growth by getting people involved.

Hacking Growth

Hacking Growth

#9

Learn about 6 steps that make content viral: Social Currency, Triggers, Emotion, Public, Practical Value and Stories.

Contagious: Why Things Catch On

Contagious: Why Things Catch On

#8

Seth Godin shares essential tips on how to create brands and market them per people’s needs.

This Is Marketing: You Can’t Be Seen Until You Learn to See

This Is Marketing: You Can’t Be Seen Until You Learn to See

#7

This book teaches you how 4 marketing steps: Trigger, Action, Variable Rewards, and Investment can help.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

#6

Examining consumer expectations in the hyper-connected economy. What do your customers love? What do they hate? And make better decisions.

What Customers Crave

What Customers Crave

#5

Learn how to save money and protect yourself from psychological traps companies use to make you spend more, even when not needed.

Buy.logy by Martin Lindstrom

Buy.logy by Martin Lindstrom

#4

This book covers advertising campaigns, urban myths and stories to specify the 6 traits that make ideas work.

Made to Stick By Chip Heath & Dan Heath

Made to Stick By Chip Heath & Dan Heath

#3

By reading this book, you'll learn the effective marketing strategies that allow you to sell services much better than products.

Selling the Invisible

Selling the Invisible

#2

Get the best advice on marketing without spending too much on promotion channels and bring more to the table. A must-read.

How Not to Suck at Marketing

How Not to Suck at Marketing

#1

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